And they’re right to be choosy with the companies they allow into their inbox. ![]() Interactive content makes it easier to capture relevant data from their visitors, which has major implications on our ability to personalize marketing campaigns and the sales team’s ability to speak to the prospect’s biggest concerns.Ĭonsumers are often wary about handing over info like their email address, hoping to avoid being flooded with unwanted marketing messages. Though it dictates how users interact with the content, it also gives the consumer the steering wheel to drive the interaction. Higher Engagement RateĮven mid-quality interactive pieces typically see high levels of engagement due to the very nature of the content itself. Some of the benefits of interactive content include: 1. While a channel like video could be considered interactive, for the purposes of this article, we’re only covering content that actively calls for input from users. Note: Interactive content in this sense is defined by content that actively requires the participation of the user. Interactive content will see huge growth in 2019, in part because the majority of companies are growing their content budgets this year. ![]() With a little creative flair, interactive content can have your users engaging more readily, providing more information, and building bonds with your brand.įor these reasons, and more, we can expect to see interactive content play an increasingly important role in content operations across industries in the coming years. Interactive content helps bridge the engagement gap by pulling users directly into the content by requiring their engagement and providing them with something valuable in return. That’s where interactive content comes into play. With the bar set so high for modern marketers (97% believe content will be just as or more important than last year in delivering a positive customer experience) creating great content that actively engages your audience isn’t easy. They expect more-and to capture their attention-you’ll need to do more. And with this constant battle to produce more impactful content, customer expectations are rising. By 2021, the content marketing industry is expected to be worth more than $400 billion. Today, more brands than ever are creating high-quality content, fighting to win attention in an increasingly crowded landscape.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |